Studio JVL
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H&M home Interaction

Pull a few stings to find the perfect match for your home!

 

Pulling strings has never been as easy…

Pulling strings has never been as easy…

 As early as 2008, H&M Home collection was one of the first online catalogues to make the transition to a proper retail store with merchandize. It all started at the headquarters of H&M in Stockholm.  This transition deserved a tailor-made celebration at the brand’s showroom, to inform the public by stimulating interaction in a playful way. Then and now, the brand keeps contemplating its meaning and making statements thanks to a gallery/showroom with ever-changing installations and activities.

As early as 2008, H&M Home collection was one of the first online catalogues to make the transition to a proper retail store with merchandize. It all started at the headquarters of H&M in Stockholm.

This transition deserved a tailor-made celebration at the brand’s showroom, to inform the public by stimulating interaction in a playful way. Then and now, the brand keeps contemplating its meaning and making statements thanks to a gallery/showroom with ever-changing installations and activities.

 A big wooden display unit with a rope pulley system of sand bags and counterweights conveyed the tactile “analogue” nature of a store. It represented the ultimate solid search engine based on a range of categories such as colour, graphic & price. Browsing through this colourful world was great fun!  ›Stockholm ›Client H&M ›Design Team Gavin Elliott, Ian Clarck and Jeroen van Laarhoven ›Graphic design Renee Ramraj ›Photography Dim Balsem ›Images & design property of UXUS

A big wooden display unit with a rope pulley system of sand bags and counterweights conveyed the tactile “analogue” nature of a store. It represented the ultimate solid search engine based on a range of categories such as colour, graphic & price. Browsing through this colourful world was great fun!

›Stockholm
›Client H&M
›Design Team Gavin Elliott, Ian Clarck and Jeroen van Laarhoven
›Graphic design Renee Ramraj
›Photography Dim Balsem
›Images & design property of UXUS

A real walk-in store still holds a special charm

A real walk-in store still holds a special charm

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