Pulling strings has never been as easy
As early as 2008, H&M Home collection was one of the first online catalogues to make the transition to a proper retail store with merchandize. It all started at the headquarters of H&M in Stockholm.
This transition deserved a tailor-made celebration at the brand’s showroom, to inform the public by stimulating interaction in a playful way. Then and now, the brand keeps contemplating its meaning and making statements thanks to a gallery/showroom with ever-changing installations and activities.
A big wooden display unit with a rope pulley system of sand bags and counterweights conveyed the tactile “analogue” nature of a store. It represented the ultimate solid search engine based on a range of categories such as colour, graphic & price. Browsing through this colourful world was great fun!
›Design Team Gavin Elliott, Ian Clarck and Jeroen van Laarhoven
›Graphic design Renee Ramraj
›Photography Dim Balsem
›Images & design property of UXUS