Studio JVL

Creating curiosity through concept development and design



Studio JVL is a multidisciplinary design studio which is driven by what moves and inspires people in this ever-changing world. In 2013 Jeroen van Laarhoven decided to found design practice Studio JVL, operative in the fields of concept development, design and consultancy. We believe in the infinite potential of creativity. 


Inspired by heritage, we venture out to explore new frontiers of creativity and imagination


In the past Jeroen van Laarhoven has worked for and with established design companies, and on behalf of well-known brands. Having handled a multitude of different projects, he accumulated experience in translating individual wishes into a complete design. Curiosity and attention to detail are part of his DNA. Yet what he loves the most is using his skills and imagination to develop clear, innovative, unexpected concepts and stories that surprise and inspire. Listening, initiating this creative energy and being part of it are his core passion. 

During his career he designed and developed concepts for brands and clients such as:

Adidas, Albron, Coca Cola, Cisalfa Sport, De Bijenkorf, Harper's Bazaar, H&M, HMS Host, Kia, Levi’s, Nespresso, Nike, Paleis het Loo, Pathé, Rijksmuseum, Schiphol Amsterdam Airport, Ymere